Privacy Policy of Discover Wild Africa

Effective Date: April 26, 2025

1. Introduction

Discover Wild Africa (“we,” “us,” “our”) values your trust and privacy. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your information when you visit our website www.discoverwildafrica.com, book our tours, or engage with any of our services (collectively, “Services”).
By accessing or using our Services, you agree to this Privacy Policy and consent to the practices described herein. If you do not agree, please do not use our Services.

We comply with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), Kenya Data Protection Act (DPA), and other applicable privacy laws.

2. Information We Collect

2.1 Personal Identification Information

We collect personal information you voluntarily provide to us, such as when you:

  • Book a tour
  • Subscribe to our newsletter
  • Contact us for customer support
  • Participate in surveys or promotional activities

Collected information includes but is not limited to:

  • Full name
  • Email address
  • Phone number
  • Postal address
  • Billing address
  • Payment information (credit/debit card details — securely processed via third-party PCI DSS-compliant providers)
  • Passport or ID details (where necessary for booking purposes)

2.2 Non-Personal Identification Information

When you access our website, we automatically collect non-identifiable data, such as:

  • Browser type and version
  • Device type, operating system
  • Internet Protocol (IP) address
  • Location (country, city — approximated via IP geolocation)
  • Access times and dates
  • Pages viewed and referring websites
  • Clickstream behavior and site interactions

2.3 Cookies and Tracking Technologies

We use first-party and third-party cookies, pixels, web beacons, and other tracking technologies to personalize content, analyze website traffic, and improve your experience. Types include:

  • Essential Cookies: Necessary for website functionality
  • Analytics Cookies: Google Analytics and similar tools
  • Marketing Cookies: To deliver personalized ads

You can manage or disable cookies in your browser settings. Some functionalities may not work if you disable essential cookies.

3. How We Use Your Information

We process your data only where we have a valid legal basis, including:

  • To fulfill our contract with you (e.g., process bookings, provide customer support)
  • To comply with legal obligations (e.g., tax laws, tourism regulations)
  • Based on your consent (e.g., newsletters, marketing campaigns)
  • For legitimate business interests (e.g., improving website security, analytics)

Specific purposes include:

  • Processing and confirming tour bookings
  • Sending booking confirmations, invoices, itineraries, and updates
  • Customizing your online experience and preferences
  • Improving our website, services, and customer experience
  • Managing promotions, surveys, and marketing communications (with opt-in consent)
  • Detecting and preventing fraudulent activities
  • Enforcing our terms, conditions, and policies
  • Complying with applicable law and legal obligations

4. Sharing and Disclosure of Your Information

We do not sell, rent, or trade your personal data. We only disclose information in the following instances:

4.1 Service Providers

We engage vetted third-party companies to perform services, such as:

  • Payment processors (e.g., Stripe, PayPal)
  • Email marketing platforms (e.g., Mailchimp)
  • Customer Relationship Management (CRM) systems
  • Tour operators and accommodation providers (for booking fulfillment)

These providers are contractually obligated to maintain strict confidentiality, comply with data protection laws, and only use information to perform tasks assigned by us.

4.2 Legal and Compliance Requirements

We may disclose information if required to:

  • Comply with applicable laws, regulations, or court orders
  • Respond to valid governmental or regulatory requests
  • Protect against harm to the rights, property, or safety of Discover Wild Africa, our users, or the public

4.3 Business Transfers

If we are involved in a merger, acquisition, reorganization, bankruptcy, or asset sale, your data may be transferred as part of that transaction, subject to this Privacy Policy.

4.4 With Your Consent

We may share your information with third parties for marketing purposes only if you have provided explicit consent.

5. Data Security

We take appropriate technical, organizational, and administrative security measures to protect your information, including:

  • SSL encryption for data transmission
  • Access control and authentication procedures
  • Regular vulnerability assessments and penetration testing
  • Secure physical storage where applicable

Despite our efforts, no security measure is perfect. We encourage you to help protect your account by using strong passwords and securing your devices.

5.1 Data Breach Notification

In the unlikely event of a data breach, we will notify affected users and relevant authorities within legally mandated timeframes.

6. Data Retention

We retain your personal data only for as long as necessary for:

  • The purposes outlined in this Privacy Policy
  • Compliance with legal, tax, accounting, and reporting obligations
  • Legitimate business interests, such as fraud prevention

When retention is no longer necessary, we will securely delete, anonymize, or destroy your personal data.

7. Your Data Protection Rights

You have the following rights under applicable data protection laws:

  • Right to Access: Request a copy of your personal data.
  • Right to Rectification: Correct inaccurate or incomplete data.
  • Right to Erasure (“Right to be Forgotten”): Request deletion of your data.
  • Right to Restrict Processing: Request temporary or permanent suspension of data processing.
  • Right to Data Portability: Receive your data in a portable, structured format.
  • Right to Object: Object to data processing for direct marketing or based on legitimate interests.
  • Right to Withdraw Consent: Withdraw any previously given consent at any time without affecting the lawfulness of prior processing.

To exercise any rights, contact us at privacy@discoverwildafrica.com. We may need to verify your identity before fulfilling your request.

7.1 CCPA Rights for California Residents

If you reside in California, you have additional rights under the California Consumer Privacy Act (CCPA), including:

  • Right to know what personal information we collect, use, and share
  • Right to opt-out of the sale of your personal information
  • Right to non-discrimination for exercising your CCPA rights

We do not sell your personal information under CCPA definitions.

8. Children’s Privacy

We do not knowingly collect information from children under 13 years of age. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at privacy@discoverwildafrica.com. We will take swift action to remove the information.

9. International Data Transfers

Your information may be processed and stored in countries outside your own, including Kenya and others where data protection laws may differ. Where required by law, we implement Standard Contractual Clauses (SCCs) or other lawful transfer mechanisms to protect your data when transferring internationally.

By using our Services, you consent to this transfer, storage, and processing.

10. Third-Party Links and Services

Our website may contain links to third-party websites or services that we do not own or control. We are not responsible for the privacy practices or content of those third parties. We encourage you to read their privacy policies before providing them with any personal data.

11. Marketing Communications and Opt-Outs

If you subscribe to our marketing emails or newsletters, you may opt out at any time by:

Even if you opt-out of marketing emails, we may still send you non-promotional communications related to your bookings or inquiries.

12. Changes to This Privacy Policy

We may update this Privacy Policy at our discretion to reflect changes in law, technology, or business practices.
We will post the revised policy with a new “Effective Date” and, where required by law, notify you before significant changes take effect.

13. Limitation of Liability and Indemnification

By using our Services, you agree to indemnify, defend, and hold harmless Discover Wild Africa, its officers, directors, employees, and agents from any and all claims, liabilities, damages, costs, and expenses (including reasonable attorneys’ fees) arising from your violation of this Privacy Policy or misuse of our Services.

14. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the Republic of Kenya, without regard to its conflict of laws principles.
Any disputes arising from this policy shall be subject to the exclusive jurisdiction of the courts located in Nairobi, Kenya.

15. Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or our data practices, please contact us at:

Discover Wild Africa
Email: privacy@discoverwildafrica.com
Website: www.discoverwildafrica.com